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Right Arrow Hospital trust awarded £50,000 to improve maternity services feedback
17 March 2017 at 15:11
Southport and Ormskirk Hospital NHS Trust has been awarded £50,000 by NHS England to explore innovative ways to use women’s and their partners’ feedback to improve maternity services.

A judging panel from NHS England and the Department of Health selected the Trust as one of three winners from almost 50 applications for support from the Maternity Challenge Fund, which was set up last year to encourage new approaches to using feedback to drive improvement in the experiences of women and their families while they are receiving maternity care.

Trusts were invited to apply for funding set up to support further advances in this area, linked to the overarching ambitions of Better Births.

As well as Southport and Ormskirk Hospital NHS Trust, other winning trusts are Gloucester Hospitals NHS Foundation Trust and Northumbria Healthcare NHS Foundation Trust.

The emphasis for this second round is on projects that continue to focus on service improvement but also address one of the following areas of potential use for patient feedback in any service:
• Making the best use of feedback given about individual clinicians or other named staff, for example, how the Friends and Family Test or other tools for gathering patient feedback could potentially contribute to such things as revalidation of clinicians, staff recognition schemes or individual staff performance management processes.
• Exploring the potential to attribute feedback to named patients where they choose to identify themselves, in pursuit of improving their individual care or finding out more about areas of concern.

Ted Adams, Consultant Obstetrician and Gynaecologist at Southport and Ormskirk Hospital NHS Trust, said: “Many large organisations use customer feedback to improve what they do and we’re no different. We want to use modern ways of asking our patients what they think about our care so that we can speed up our response to our patients. We must also support our staff to use the feedback they receive positively.”

Kath Evans, NHS England’s Maternity Experience of Care Lead, said: “This year’s Maternity Challenge Fund projects provide a real opportunity to explore how we can get even more value from the feedback that women and their partners give. These initiatives will explore whether, and how well, information about their experiences can be used to enhance what happens at an individual level.

“Each of these pieces of work has the potential to identify really innovative approaches that could benefit maternity services and families across the country and we’re delighted to be able to support the three trusts in putting their great ideas into practice.”

Issued by Kimberley Rushton, Senior Communications and Marketing Officer
Southport and Ormskirk Hospital NHS Trust

Telephone 01704 705061
Twitter @SONHSTrust

Notes for editors

1. Southport and Ormskirk Hospital NHS Trust manages Southport and Formby District General Hospital and Ormskirk and District General Hospital, and is responsible for many community healthcare services for adults in Southport, Formby and West Lancashire. We also provide sexual health services across the Metropolitan Borough of Sefton. The North West Regional Spinal Injuries is hosted by the Trust from Southport hospital.
2. The Trust’s winning bid focusses on implementing a new initiative that allows women who have given birth to provide electronic feedback on all aspects of their care, throughout pregnancy and delivery.

Staff are keen to hear what women say about their care and how the experience can be improved make improvements. The new tool being development will allow the Trust to collect comments about individual doctors and midwives and to feed back that information to staff in a safe and anonymised way.

Gathering and using this information effectively is a big task so the Trust is working with the Picker Institute who are experts in utilising patient feedback.

The benefits of the new feedback tool are:

• Gaining a better understanding of how women use services
• Opportunities to learn from positive and negative feedback to improve at an organisational level, and at an individual staff level
• Supporting revalidation for doctors and midwives.